Hello! I’m so glad you are here!
As an alumna of the University of Missouri School of Journalism, my passion and expertise lie in strategic communications, complemented by a minor in art. With a robust foundation from Mizzou, I have honed my skills over the past 4 years as a graphic designer, navigating both in-house marketing environments and agency landscapes. I am excited to share with you a glimpse of my creative journey and showcase the projects that have shaped my professional growth!
Team Encore Brand Identity
Created for MOJO Ad - Spring 2024
At the beginning of our semester with MOJO Ad, we were tasked with naming our team and developing a logo and visual identity for our team. With our assigned topic of entertainment in mind, encore was a word that we kept coming back to in our team discussions. We chose our team name because we believe that our protagonist, the YAYA audience, deserves another go. Across many industries and in homes everywhere, YAYAs are being written off as lazy, uninspired and pessimistic. We're here to give them their encore and the full attention they deserve as we learn about their everyday lives and behaviors. For the members of Team Encore, this is also our encore, a nod to the final semester of our time at Mizzou. We feel we have created an ending to our time here that's anything but stale.
State of the YAYA Report
Created for MOJO Ad - Spring 2024
MOJO Ad is the premier student-staffed, full-service agency at the University of Missouri. Each Spring, teams at MOJO Ad produce the State of the YAYA report. Originally coined by MOJO Ad, “YAYA” refers to the youth and young adult market, which is 18 to 24 year-olds. These consumers are at a pivotal stage of life in which they are developing their identities and undergoing major life changes. I was selected to serve as the Art Director for Team Encore. Our section of the report was focused on the attitudes and habits of YAYAs in the Entertainment Industry. Using the link below, you will find examples from our creative process throughout the semester, as well as a PDF of our final report and a video recording of our final presentation.
SEE THE REST OF THE PROJECT HERE!
Hanalei Spirits Brand Identity
Created for Strategic Design and Visuals II Course – Spring 2023
At the beginning of our semester with MOJO Ad, we were tasked with naming our team and developing a logo and visual identity for our team. With our assigned topic of entertainment in mind, encore was a word that we kept coming back to in our team discussions. We chose our team name because we believe that our protagonist, the YAYA audience, deserves another go. Across many industries and in homes everywhere, YAYAs are being written off as lazy, uninspired and pessimistic. We're here to give them their encore and the full attention they deserve as we learn about their everyday lives and behaviors. For the members of Team Encore, this is also our encore, a nod to the final semester of our time at Mizzou. We feel we have created an ending to our time here that's anything but stale.
SEE THE REST OF THE PROJECT HERE!
CASA Annual Report
Created for a Freelance Project - Spring 2023
Every year, Heart of Missouri CASA creates an annual report to send to all their donors. Prior to this year, this was distributed in the form of a print booklet that was mailed to donors. For the 2022 report, they wanted to reimagine the way they distributed the Annual Report. We decided to mail a postcard with the highlights from the report and include a QR code for recipients to view the report online in its entirety. I was tasked with creating both the postcard and the full PDF report for the 2022 fiscal year.
SEE THE REST OF THE PROJECT HERE!
Student Affairs Event Promotion
Student Designer for University of Missouri Student Affairs – 2021 & 2022
This was my first Graphic Design job in college and I learned so much during my two years on the Marketing and Communications team. Throughout my tenure, I worked primarily on event promotion for various student organizations and campus entities including MizzouRec, residential life, and the Campus Activities Programming Board. This position allowed me to expand my skillset as a designer as I worked prodominatnly within Adobe Illustrator. Below you will find three of the projects I am most proud of from.
SEE THE REST OF THE PROJECT HERE!