Hanalei Spirits Brand Identity
Hanalei Spirits Brand Identity
Created for Strategic Design and Visuals II Course – Spring 2023
This project was created over the course of a semester for one of my design courses at the University of Missouri. We were tasked with selecting a business that we would spend the semester rebranding through a series of assignments ranging from the initial logo and brand identity to print ads, website design and more. I chose Hanaeli Spirits, a unique craft distillery located in Hanalei on the Hawaiian island of Kauai. The goal of my creative campaign was to highlight the unique flavors of their spirits and the local ingredients used in the distilling process.
Logo
Sketches
We were tasked by our professor to generate 20 divergent logo sketches. While it was challenging to generate this many different concepts, it has now become an important step in my creative process as it pushes me outside of my comfort zone and gets my creative wheels spinning.
Final Logo
I opted for a clean modern logo with a wavy font to evoke ocean waves and the surf culture that is ever so present in the brand’s personality. The H with the palm tree also works as the secondary mark for the brand.
Colors & Fonts
Bottle Packaging
Print Ads
All of the illustrations for both the print ads and the bottle labels were done by hand using Adobe Illustrator. I utilized this project to push my illustration skills and learn how to use new tools and effects within the software.
